Born to the waterfront
Sultan’s earliest education was Beirut harbour — boats, bargaining, and the discipline of arriving when the catch is still alive with possibility.
Journey
From harbour childhood to holding
Weather, apprenticeship, and a decision in 1995 to build a house that could carry craft — and duty — across borders.
Standing against the storm
In Scotland he learned the North Sea’s hard lessons: cold, timing, and respect for crews who work where the weather does not negotiate.
Presenting the red treasure
He repaid that schooling by showing how shrimp from Scottish nets could be presented to the world as a jewel — craft with a name, not commodity alone.
A house for the standard
The holding was raised to protect that standard: partners, cold chain, and export routes that keep family reputation intact from quay to destination.
Father and son
Sultan remains Founder & CEO. Rashid leads operations — so the ledger continues with hands on deck, not only memory.
North Sea
The jewel from the nets
Aberdeen was not a layover. It was an apprenticeship in cold water, crews, and the discipline of presenting seafood with dignity.
1995
Raising the house
The holding was built so craft could travel without losing its name — partners and corridors held to a family standard that still answers for the catch.